The Fiesta Movement

Are you young, technologically savvy, and a socially active consumer? Are you interested in being given a Ford Fiesta for a free extended test-drive?

You should say yes to at least one of the above statements, 'cause this car IS FREAKIN' AWESOME!!!!

During this several month period, Ford is trying a completely new marketing campaign in which "Fiesta Movement Agents" will be very active in exposing the Fiesta to both their local and online social networks and communities (and will drive a FREE car for as long as they love it!).

Want to apply? You should if you're not a complete noob. Click to apply, and if you are selected and I know you, I get to borrow it for a day! ;-)

One of Motor Trend’s Gotta Have Cars for 2010, the Ford Fiesta will make a bold statement on the American road. This is your chance to drive the international model here before its official US debut. We’re looking for an elite crop of drivers to take the wheel: people with a strong presence on the web, an ability to craft a compelling story through video, and a hunger for adventure. As a driver, you’ll receive monthly secret assignments from Ford Mission Control that will take you to places you’ve never been, to meet people you’ve never met, and to experiences you’ll never forget. And you’ll bring your friends and followers along for the ride.

Each car comes with free gas, free insurance, and full concierge service for the duration of the vehicle’s six month stay.

Many will apply. Only 100 will be handed keys. Show us you’ve got what it takes to join the Fiesta Movement.